Training & Tools Media Landscape Guides

About the Media Landscape Guides

Originally developed by the infoasaid project, the Media and Telecommunication Landscape Gudies (MLGs for short) are online guides that provide comprehensive and detailed information on the media and telecommunications landscape in a variety of countries. They were produced between 2010 and 2012.

The Guides can serve as a useful preparedness tool. In the immediate aftermath of an emergency, an information needs and access assessment needs to be undertaken in order to verify whether the channels of communication outlined in the Guides are still functioning. 

Each country guide provides information on the following:

  • Profiles of the main radio stations, TV channels, newspapers and news websites
  • The most popular and trusted sources of news and information
  • Media outlets that command significant national, regional, ethnic and religious audiences
  • Media outlets which have strong influence on opinion formation in the ruling elite
  • Contact details for each media outlet
  • Radio stations and TV channel listings in the country
  • Peak audience periods for radio and television
  • Languages to use in both local and national broadcasts
  • A brief summary of the more traditional forms of communication such as theatre, music, dance, and through respected channels such as religious or community leaders
  • Mobile phone ownership and mobile network coverage
  • Mobile phone usage by the local population and profiles of the main telecommunications companies in each country
  • Specialist services that mobile network operators may offer, such as mobile money transfer and agricultural information for farmers in the form of SMS and voice messages
  • Media resources including media service providers that aid agencies may need to engage with in order to produce radio programmes, print posters or create videos
  • Information about more traditional forms of communication such as religious institutions or community networks

The views expressed in these documents do not reflect those of either the CDAC Network, BBC Media Action or Internews. They reflect the views of the infoasaid project team.

Media Landscape Guides

About the CDAC Network

The CDAC Network is a growing platform of more than 30 humanitarian, media development, social innovation, technology, and telecommunication organisations, dedicated to saving lives and making aid more effective through communication, information exchange and community engagement.

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