Advancing a collective model for communication and community engagement: lessons from the Rohingya response
The Rohingya response was one of the first to integrate Communicating with Communities at the outset of the crisis. But it also proved one of the most challenging environments for communications that humanitarian agencies and workers had encountered.
The Real-Time Evaluation of Communicating with Communities Coordination in the Rohingya Response assesses how coherently, competently and adequately communication and community engagement was embedded in the response through inter-agency coordination structures.
In summary, the report found that:
- there is now an expectation among agencies for communication and community engagement to play a central role in humanitarian response;
- however, while the desire to engage in communication and community engagement structures is strong, the leadership was often weak and sometimes unaccountable;
- coordination mechanisms for communication and community engagement need to be more inclusive; and
- communication and community engagement works best when instituted before a crisis.
The report also contains a number of key recommendations for those working on Rohingya response today.
This report was undertaken by the Communication and Community Engagement Initiative (CCEI). UNICEF, OCHA, IFRC, and other partners, under the auspices of CDAC Network, established the CCEI. It aims to organise a collective service to address the need for a more systematic and coordinated approach to communications and community engagement with affected people.