Communication with Communities (CwC) during disaster is itself aid. Globally there is a growing acknowledgment of the critical importance of effective two-way communication with communities in disaster management. At global level, humanitarian aid and communication agencies have formed the Communication with Disaster Affected Communities (CDAC) Network to focus on information and communication aspects of aid. The vision has been to create a system for effective and consistent communication as an integral part of humanitarian response in Bangladesh.
Having no such network present in Bangladesh, a country exposed to natural disasters every year, INGOs and UN agencies who are already part of the global CDAC Network came together to create a working group for Communication with Communities in Emergencies (CwCiE) in Bangladesh in 2013 to focus and contribute in building effective two-way communication mechanisms. Based on the experience of CwCiE working group, a formal multi-stakeholder platform called Shongjog was formed in 2015 with representation of key stakeholders from government, UN agencies, national and international NGOs, the Department of Disaster Management (DDM) as its chair to improve effective delivery of humanitarian assistance to disaster affected communities in Bangladesh, through predictable, coordinated and resourced two-way communication.
To set the strategic priorities of Shongjog, a gap analysis study was launched later in 2015. The gap analysis study on Communication with Communities (CwC) was conducted by Bangladesh Centre of Advanced Studies. A summary and full version of the the study findings are available.