This 'BBC Media Action 'Lifeline' guide aims to help humanitarian responders work with broadcasters to help save lives and reduce suffering as part of an emergency response. Local and national broadcasters can play a critical role in helping populations in humanitarian emergencies. They can: • Reach thousands, if not millions, of people very quickly • Reach areas that are remote or difficult to access and where literacy rates are low • Provide life-saving information to help people help themselves • Restore calm • Inspire hope and give people the space to express themselves, sharing their solutions to the new problems they face, asking questions • Help hold relief providers to account
Immediately after a crisis, often before physical aid can get there, broadcast media can provide life-saving information. To do this, broadcasters need accurate information from aid agencies on risks and on what communities can do to help themselves. As the situation evolves, broadcasters can play a key role in providing two-way communication with the affected communities.