Lifeline Production Manual

Organisation: BBC Media Action | Dec 2016 Author: Jacqueline Dalton
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The purpose of Lifeline programming is to make content for people affected by humanitarian crises in order to help save lives and reduce suffering. How can it make a difference? In the wake of a humanitarian emergency, people need answers to basic questions such as: What happened? Where can we find food, shelter and water? How can we protect ourselves? How can we help injured people? What can we do to avoid the spread of disease? What should we do if a family member is missing? A lack of information and communication may exacerbate suffering and reduce the likelihood of survival. Media can reach populations rapidly and on a large scale, providing life-saving information and guidance amid the chaos, strengthening the recovery by helping communities to understand what is happening and what they can do to help themselves. Evidence shows that by doing Lifeline programming, media can play a role in bringing communities together, connecting affected people to each other and to aid workers and leaders. This can enable survivors to hold relief agencies to account, and also to communicate their own perspectives and needs and share solutions, giving them the motivation and confidence to rebuild their lives. The difference between Lifeline programming and news programming is that Lifeline programming requires a different approach from conventional newsgathering and reporting. It involves sharing practical, actionable information that audiences can use to improve their situation, and also providing encouragement and reassurance. It’s about reporting for those affected rather than about them. Topics may include issues around safety, food, water, shelter, health, hygiene, trauma and more. The fundamental principles of good, responsible journalism remain the same. Values such as accuracy, impartiality, editorial integrity and independence should underpin your work, as ever.

Download PDF: Lifeline Production Manual Download PDF: Lifeline Production Manual

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The CDAC Network is a growing platform of more than 30 humanitarian, media development, social innovation, technology, and telecommunication organisations, dedicated to saving lives and making aid more effective through communication, information exchange and community engagement.

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