Never before has communication offered such potential to accelerate progress towards a healthier world. Even in the poorest parts of the globe, more people own radios, televisions and phones than ever before. At the same time, those working with communication to improve health have access to unprecedented evidence about the most effective approaches.
And yet, despite the demonstrated promise of communication as a tool for improving public health, not enough has been done to date to capitalise upon its potential.
Through a careful review of the evidence, Coming of Age: Communication’s Role in Powering Global Health offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health.