The earthquake and subsequent tsunami that struck North Sumatra on 26 December 2004 affected all aspects of life in Aceh, Indonesia. This paper describes the implementation and challenges of the Community Outreach Program (COP), which was developed to support and implement outreach and advocacy initiatives and to encourage two-way dialogue between individuals affected by the tsunami, communities, Red Cross Red Crescent (RCRC) Movement Partners, NGO’s, and government entities.
This case study explains what worked, challenges, and lessons learnt from the COP. The paper determines that a major success of the programme was due to putting advocacy at its core, allowing for measurement of outputs that related directly to needs through the case management system and recording of all information on a database. In addition, the report states, “The mix of media used also allowed for communication loops to develop across the programme, so feedback was constantly being updated and utilised. “
One of the most important challenges of the program was that “some of the service providers took offence at being held accountable to the affected population, and the IRCS was perceived to have taken the role of auditor.” This challenge is illustrated in the paper through an example of an NGO who was delivering defective housing services, which was resolved through dialogue between the IRCS and the NGO, who subsequently rectified the issue by repairing the houses and delivering a radio campaign.