The Red Cross Haiti Earthquake Operation changed the way the Red Cross communicates with its beneficiaries by providing dedicated resources to develop a beneficiary communications programme, designed to take advantage of the benefits of new technologies and support accountability to the people they were serving.
The Beneficiary Communications team in Haiti organised its work around campaigns, using multiple channels to disseminate key messages about disaster preparedness, health, gender-based violence and more. The IFRC team in Haiti developed partnerships with the private sector to make use of a variety of communication channels, including an SMS information service, a dial-in information line, a question and complaints line, and an interactive Voice Response (IVR) service.
This evaluation aims to assess the impact of the Haitian Red Cross (HRC) and International Federation of Red Cross and Red Crescent Societies (IFRC) beneficiary communications activities, campaigns and messages in Haiti, whilst gaining a better understanding of information needs and the most effective channels for communication in use. It also seeks to identify ways for the Red Cross to improve two-way communication with beneficiaries.
The evaluation incorporates the perceptions, points of view and practices of Haitian beneficiaries using key IFRC beneficiary communications programme data, individual interviews, focus group discussions, interviews with key informants and observations over ten sites.