This infoasaid research report provides a snapshot of the effectiveness of humanitarian information efforts in the provinces of Sindh and Punjab in Pakistan three months after the devastating July 2010 floods. Internews Europe led the study, funded by infoasaid and supported in Pakistan by the Communicating With Disaster Affected Communities (CDAC) Network. The primary goal of this research, which surveyed over 1000 people from eight flood-affected areas in Sindh and Punjab from November to December 2010 was to provide real time information to support rapid and effective humanitarian information efforts.
The report found that while certain areas and groups had access to information, whether through media or direct from organisational and official sources, many other areas and groups had little to no meaningful access at all. Access to mass media was measurably higher in Sindh than in southern Punjab; and gender disparities in access, while still dramatic in both locations, were markedly less in Sindh. This ran counter to many assumptions but was backed up by other observations from the field. The report shows that flood-affected people mainly received helpful information through word-of-mouth from friends and family (the most trusted source of information), followed by TV and radio.